Glittering Lights sponsors help bring the holiday magic to life each year. When families pack into their cars, turn up Ho Ho Radio, sip cocoa, and cruise through millions of lights, they experience something far bigger than a drive-through light show. They experience the power of community support. Because of Glittering Lights sponsors, every glowing tunnel and sparkling display is made possible by generous local and regional businesses that believe in creating joy for Southern Nevada families.
Where Marketing Meets Holiday Magic
Glittering Lights attracts more than 250,000 guests each season. Families, couples, locals, tourists, and holiday lovers all make the annual trip to Las Vegas Motor Speedway. Since the event brings in such a large and happy audience, it has become a high-visibility and high-emotion platform for brand integration. Sponsors receive mass exposure, emotional brand connection, social sharing, in-person engagement, redemption-based ROI, and association with a long-standing Las Vegas tradition. Their support also helps keep admission prices affordable, so more families can enjoy the holiday season without added stress.
Examples of Sponsorship in Action
Below are a few ways Glittering Lights sponsors help create magical experiences.
Sun City Garage Doors: Santa’s Reindeer Garage
Families count reindeer throughout the course. Every time they say the brand name, Sun City Garage Doors earns memorable recall. This is experiential marketing that sticks.
Findlay Subaru of Las Vegas: Guess That Christmas Movie
Families play along with Joanna and Sean on Ho Ho Radio. When people guess movie clues and laugh together, the sponsor becomes part of the fun. That creates emotional imprinting and lasting brand awareness.
Great Clips: Haircuts for Kids
Great Clips provides thousands of free haircut prizes. These prizes drive real customers into real stores, which builds goodwill and repeat business.
Lazy Dog Restaurants: Date Night for a Year
This grand prize offers emotional value and social media buzz. It inspires posts, shares, and fun reactions long after the event ends.
Nothing Bundt Cakes: Biscuit’s Golden Ticket
As the title sponsor, Nothing Bundt Cakes delivers tasty Bundtlet prizes to thousands of families. This simple treat becomes a moment of joy during the holiday season. Additional sponsors, including Shelton Battery and Lazy Dog Restaurants, contribute valuable prizes to Biscuit’s Golden Ticket scratch off promotion, offering increased visibility and direct brand engagement with a broad audience.
Del Taco and Local Retail Partners: Coupon Distribution
Local retailers hand out Glittering Lights coupons in-store. The brands get traffic, the families get savings, and the event gains new guests. Everyone wins.
Del Taco and Local Retail Partners: Coupon Distribution
Local retailers hand out Glittering Lights coupons in-store. The brands get traffic, the families get savings, and the event gains new guests. Everyone wins.
Teacher Appreciation Night: Powered by BLVD Home
Teachers and school staff enjoy Glittering Lights for free on this special night. BLVD Home helps honor educators and shows its commitment to the community.
Social Media Collaborations: Tape Face + Glittering Lights
Some sponsors go beyond the course. Creative online collaborations, such as the one with Tape Face at MGM Grand, allow brands to tap into new audiences and extend the holiday excitement online.
Why Sponsors Love Glittering Lights
Sponsors appreciate the event for many reasons. They gain captive audiences, high emotional engagement, and memorable brand moments. They also enjoy positive community alignment and increased foot traffic.
Most importantly, sponsors help keep admission prices low. Because of this support, more families can visit the event and create lasting holiday memories.
Sponsorship Levels for Every Budget
Glittering Lights offers flexible sponsorship tiers:
Entry-Level / Small Business
In-store traffic
Retail coupons
Signage opportunities
Mid-Level Sponsorship
Display ownership
Contest branding
Themed nights and experiences
Premium Sponsorship
Audio branding
Social collaborations
Large-scale activations
Title and Presenting Partnerships
Top-tier placement across advertising, media, the website, radio, and on-site branding
There is truly a partnership option for every business size.
A Community Tradition Powered by Support
Sponsorship dollars help fund new displays, light installations, staffing, and charitable contributions. This support also keeps admission pricing accessible, ensuring that families from all backgrounds can enjoy the magic year after year. When Glittering Lights sponsors shine, the entire Las Vegas community sparkles.
Want Your Business in the Spotlight?
From coupon distribution and Golden Ticket prizes to sponsored nights, branded displays, and creative social collaborations, there are countless ways for businesses to get involved. If your company wants visibility, goodwill, and direct engagement with a large family audience, Glittering Lights has opportunities available.
To become a partner, visit our sponsor page or email sales@glitteringlights.com
